Client Overview
Eco Shine Cleaners is a professional cleaning service company looking to scale its customer acquisition through digital channels. Despite investing heavily in Google Ads, the business was struggling to generate quality leads and compete with larger industry players.
The owner approached us after months of frustration with poor campaign performance and rising advertising costs.
The Challenge
Eco Shine Cleaners was spending over $2,000 every month on Google Ads, but the results were disappointing:
- Very few qualified enquiries
- High cost per conversion
- Poor lead quality
- Low website engagement
- No structured system for managing leads and follow-ups
The business was losing opportunities and unable to compete effectively with larger competitors in the market.
Our Initial Audit
We conducted a full audit of both the Google Ads account and the website performance.
What We Found
1. Poor Google Ads Setup
The campaigns were underperforming due to several major issues:
- Incorrect audience targeting
- Weak custom audience segmentation
- Ineffective bidding strategy
- Poor keyword match selection
- Lack of negative keyword optimization
- Inefficient location targeting
- Weak ad relevance and conversion structure
2. Website Was Not Conversion-Ready
The website itself was a major bottleneck:
- Slow loading speed
- Poor mobile responsiveness
- Weak user experience
- Missing trust-building content
- No strategically placed CTA buttons
- Low engagement pathways for visitors
- Not optimized for paid traffic conversions
Even when traffic arrived from ads, the website was failing to convert visitors into leads.
Our Solution
We approached the project in 3 phases:
Phase 1: Complete Website Redesign
We rebuilt the website from scratch with a focus on:
Conversion Optimization
- Clear and strategically placed CTA buttons
- Strong lead capture forms
- Improved service pages
- Better trust signals and credibility elements
- Conversion-focused page layouts
Performance Optimization
- Faster loading speed
- Mobile-first responsive design
- Improved user navigation
- SEO-friendly structure
- Google Ads landing page compatibility
Content Strategy
We restructured the messaging to match what customers were actively searching for:
- High-intent service keywords
- Problem-solving content
- Local search relevance
- Trust-building service descriptions
The result was a modern, high-converting website built specifically to support paid traffic and lead generation.
Phase 2: Full Google Ads Reset & Optimization
Once the website was ready, we completely restructured the Google Ads account.
Key Changes Implemented
- Rebuilt custom audiences
- Improved audience targeting
- Refined keyword strategy
- Optimized keyword match types
- Better bidding strategy implementation
- Conversion tracking improvements
- Ad relevance optimization
- Location targeting refinement
- Negative keyword implementation
- Landing page alignment improvements
Instead of small tweaks, we rebuilt the system from the ground up.
Phase 3: Custom CRM Development
To ensure no leads were lost and operations became smoother, we developed a custom CRM system for:
CRM Features
- Lead management
- Client communication tracking
- Quotation generation
- Invoice management
- Follow-up automation
- Sales pipeline visibility
- Customer relationship management
This gave the team a complete operational system to manage growth efficiently.
Results
The improvements started showing from the first week itself.
Performance Outcomes
🚀 560% More Enquiries
Lead generation increased dramatically, allowing the business to consistently acquire new customers.
📉 189% Lower Cost Per Conversion
Ad spend became significantly more efficient, reducing acquisition costs and improving profitability.
🏆 Stronger Market Position
Eco Shine Cleaners began competing directly with larger established players in the market.
⚙️ Better Internal Operations
The CRM streamlined lead handling, invoicing, quotations, and customer communication.
Final Outcome
What started as an underperforming Google Ads account became a fully optimized lead generation engine.
By combining:
- Website redesign
- Conversion optimization
- Google Ads restructuring
- CRM development
…we helped Eco Shine Cleaners transform both their marketing performance and internal business operations.
This was not just about generating more leads—it was about building a scalable digital growth system.
Key Takeaway
Running ads alone does not generate results.
Success happens when:
Traffic + Website + Conversion System + CRM
all work together.
That’s exactly what we built for Eco Shine Cleaners.
And the results speak for themselves.
